Martorell, 07/05/2015. SEAT is launching the New Ibiza with a package of innovative technologies. New engines, individual equipment options, additional safety systems and, above all, a completely new line-up of connectivity and infotainment once again make the Ibiza range one of the best and most multi-faceted offerings in its class. The new running gear brings comfort onto a whole new level, while the redesigned interior raises the quality look & feel even further. In one area, however, there was very little to improve – the Ibiza’s emotional and dynamic design is exceptionally well received by customers and is a central purchasing reason for the compact Spanish model.
“The New Ibiza, which will arrive at dealers in late summer 2015, will further expand SEAT’s current success. It is the first example of how we Leonize our Portfolio applying the successful formula of Leon into all models of our range. Alongside efficiency, quality and safety, we have placed particular emphasis on the issue of connectivity. The new Ibiza is now part of the connected world,” says Jürgen Stackmann, President and CEO of SEAT S.A. “The Ibiza is SEAT’s most successful model, with more than five million sold throughout the world over the last 30 years. With an average age of 43, the Ibiza has an exceptionally young customer base, with the share of young women likewise well above average.”
Connectivity is a central factor is today’s world – and a focal point when it comes to developing SEAT models. In the new Ibiza, the Spanish brand is using the second generation of its Easy Connect infotainment systems. The new MediaSystem plus and the Navi System can also be enhanced with the MirrorLink function, which provides perfect integration of smartphones into the car infotainment system. Thanks to MirrorLink™, mobile phone functions and a wide range of apps can be used safely inside the vehicle. Taking this opportunity, SEAT has developed its own app for MirrorLink™, called SEAT DriveApp. SEAT can connect the most frequently smpartphone systems. The Full Link (comprising with MirrorLink™, Android Auto™ and Apple CarPlay™) connection between Easy Connect in the New SEAT Ibiza means that new Ibiza drivers are always connected, whatever smartphone they use and able to retain their full concentration on the road. In line with this connectivity, SEAT has announced a partnership agreement with SAMSUNG to develop technological solutions to provide total connectivity across SEAT’s range of models.
“With the New Ibiza, we are opening up a new chapter of connectivity. Our customers can continue their digital lifestyle, even when on the road. However, the key issue for us is always the safest and most intuitive operation of the functions,” says Dr. Matthias Rabe, SEAT Vice President for Research and Development. “With its new engines, its considerably more comfortable but still very dynamic and agile suspension and its new assistance systems, the Ibiza is one of the most modern and attractive offerings on the market.”The exterior design of the five-door Ibiza, the three-door Ibiza SC Sport Coupé and the Ibiza ST Sport Tourer estate variant is still absolutely up-to-the-minute and extremely well received by customers and potential customers alike. Modifications are therefore limited to new headlamps with LED daytime running lights, new wheel designs in 16 and 17 inches and the new paint colours Moonstone Grey and Chilli Red.