SEAT Design director Alejandro Mesonero-Romanos is this year’s winner of the Eurostars award in the Design category, which is presented annually by the Automotive News Europe publication. The publication acknowledged the excellence of his work over the past seven years in renewing the design of the entire SEAT range, including the new SEAT Tarraco SUV. The gala award ceremony took place in Paris yesterday and was attended by more than 70 automotive sector leaders.
During the event, the SEAT Design director emphasised that "it is with great pride that I receive this prize, and I would also like to share it with the entire Design team at SEAT. We have worked very hard to make SEAT the magnificent brand it is today and design cars that adapt to customer needs. This award certainly further motivates me to continue pursuing excellence in the future.”
Design is a key area for SEAT and makes up one of the brand’s strategic pillars. In fact, the Design Centre in Martorell is currently a benchmark facility of its kind in southern Europe, where every SEAT model as well as other collaboration projects with the Volkswagen Group are designed from scratch.
Alejandro Mesonero-Romanos has been the SEAT Design director since 2011, where he has been responsible for completely new models for the Spanish brand such as the Ateca, the Arona or the Tarraco. He also designed the award-wining fifth generation Ibiza hathcback and the latest versions of the Leon model lineup, as well as several concept cars and future SEAT models that have yet to be revealed.
Automotive News Europe singled out his work in completely renewing the SEAT range.
Before joining SEAT, Mesonero-Romanos worked at Renault in Paris, where he directed several design projects, and led the Advanced Design area from 2007 to 2009. In 2009 he was appointed Renault Samsung Motors Design director in Korea. Prior to that, from 1994 to 2001, he worked for the Volkswagen Group and headed the area of Exterior Design for several SEAT, Volkswagen, Audi and Lamborghini brand projects. Mesonero-Romanos was born in Madrid in 1968, has a degree in Industrial Design from the ELISAVA Barcelona School of Design and holds a Master’s Degree in Automotive Design from the London Royal College of Art.
Ever since Alejandro Mesonero-Romanos began working for the company, SEAT has been singled out with distinguished design prizes such as the Red Dot Award or the Automotive Brand Contest award for the fifth generation Ibiza in 2017 and the best prototype at the Geneva Motor Show for the SEAT 20V20 in 2015. In addition, the SEAT Arona has been also awarded with the Red Dot Award 2018 and the e-Racer in the “concept” category at the Automotive Brand Contest 2018.